I’m Sasha McFadden — founder of Social Architect and a digital strategist with over a decade of experience helping entrepreneurs, real estate professionals, wellness leaders, and personal brands cut through the clutter and grow with purpose.

We craft tailored strategies that elevate your brand, clarify your message, and drive meaningful results — not just likes.

At Social Architect, we help you:

  • Build scalable, streamlined social systems

  • Develop a cohesive content strategy

  • Create messaging that connects & converts

  • Grow your presence with intention and clarity

Whether you’re launching a brand or evolving an existing one, we bring structure, creativity, and strategy to every stage.

If you’re ready to move with purpose and grow with precision — let’s talk.

In the late ‘60s, the first message was sent over ARPANET — a government-funded research project that quietly laid the groundwork for what we now call the internet. While the world was marching, creating, and reinventing itself, a new kind of communication was quietly coming to life. Today’s social media platforms — from Instagram to TikTok — still echo that foundational shift.